The creative potential of digital tools is very real, and it's manifest in the exuberant, richly inventive culture that has grown up online in a relatively short time, perhaps best exemplified by all the playful new additions to our language, from Googling to tweets.William Powers, Hamlet's Blackberry
Digitised information has produced [a] climate of categorisation, a mania for classifying, grouping and ordering...Twitter's hashtags serve the practical function of clustering tweets [and] generate scores of short-lived 'things.'Lawrence Scott, The Four-Dimensional Human
The danger of speaking of 'the user' is that that phrase suggests a particular user, a 'majority reader,' rather than the heterogeneous groups of users that vary from one context to another.
Hope A. Olson & Rose Schlegl